. >> eric: could be london. you have another one here. >> beth: this is not as big, but the black in this is so dense. >> yeah, hopefully you can see it on tv. one of the things, this is an ola tv. that's the technology in the screens on some of your phones. super high quality. they've been having a hard time getting them bigger. tv size. this is a model from samsung. a prototype. they're going to have one in the second half of the year. lg will have one the first half of the year. it combines the things that we like about plasma, which has the unlimited viewing angle, extremely black, as you can see. the colors really pop off that tv. some of the things we like about l t.d., it's the thickness of a pencil, really, really thin. and it's very energy efficient.. >> eric: where is this going? we first have the flat screens. >> it is dramatic. a lot of them are dramatic. the first time you see one, it's something that had stops you in your tracks and hopefully people will be buying them. >> arthel: i got to tell you